Advocacy is often the most effective, and cost-effective, way of multiplying impact. It’s also often the most misunderstood and mystifying element of how change happens. This Masterclass, led by Helen Morton, aims to shift that perception, offering insider insights and practical tools that you can immediately apply to your advocacy.

 

In this intimate, intensive, day-long masterclass expect to learn:

• Theory - a rapid tour of the theory that underpins effective advocacy approaches

• Tools - the top three tools that are pre-requisites for dramatic progress

• Techniques - practical tips and insights to make you a more compelling advocate

 

Grounded in real-world, high-impact examples of effective advocacy, this Masterclass will provide time to get practical – making a start with proven (but not widely known) techniques to hone your influence whatever the cause or reach of your organisation. It will also help demonstrate the difference between advocacy, campaigns and communications and which to employ to most effectively achieve your goals.

 

The course will be ideal for leaders who want to hone their high-level influencing skills. Come prepared to share your most pressing professional or organisational challenge, and to leave with a greater sense of clarity, confidence, and the tools to tackle it.

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